INSIGHTS

The field notes.

We write about what actually moves rankings for mold remediation and waterproofing companies. Not general contractor content. One trade.

12 contractor markets ranked. 0 shared between competitors.

FEATURED · CONTRACTOR MARKETING

AI Search Is Changing How Homeowners Find Contractors — Here's What It Means for You

Google AI Overviews now appear above organic results for home services searches. Here's what your site needs to get cited and pull calls from AI results.

Vapor SEO•April 2026•8 min read
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Macro circuit board traces and data points representing the technical signals behind AI search optimization for contractors
Storm front approaching a suburban neighborhood representing the competitive search environment contractors face in local markets

Local SEO

Local SEO for Home Services: How We Get Contractors to Page 1 in 90 Days

Most SEO agencies promise page 1. Here's the exact month-by-month sequence we run for mold remediation and waterproofing contractors to get them there.

Vapor SEO•9 min read
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Contractor on a phone at a job site waiting for a call that never comes from his website

Contractor Marketing

Why Your Contractor Website Isn't Getting Calls (And How to Fix It in 2026)

Your contractor website looks decent but generates no calls. Here's the exact list of reasons why, and what a site that actually books jobs looks like.

Vapor SEO•9 min read
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Google Maps showing local contractor business listings in the Map Pack on a mobile device

Local SEO

Google Business Profile for Contractors: The Complete Guide (2026)

Google Business Profile is the single most important local SEO tool a contractor has. Here's how to set it up, optimize it and use it to own your local Map Pack.

Vapor SEO•13 min read
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